Tailor-Made Interactive Experiences at The New York Times

A Paid Post mockup with graphics illustrating traffic drivers redirecting to it.

As a Senior Web Engineer at The New York Times, I specialise in developing bespoke, highly interactive digital experiences for premium advertising clients called Paid Posts.

Indeed AI Paid Post featuring an illustration of human and AI collaboration

Indeed AI Paid Post showing statistics about AI in the workplace

Audemars Piguet Paid Post highlighting their most complicated watch design

Closeup of Audemars Piguet's watchmaking craftsmanship

Silversea Cruises Paid Post showcasing luxury cruise experiences

FX Networks Shogun Paid Post highlighting the samurai drama series

Behind-the-scenes content from FX Networks' Shogun series

The Macallan whisky Paid Post featuring their scotch craftsmanship

The Macallan distillery Bond movie-inspired design

One19 project screenshot showcasing innovative digital storytelling

Paramount+ Paid Post about the The Landman series.

Visual storytelling from Paramount+'s The Landman series.

Boston Children's Hospital Paid Post about pain treatment research

Medical innovations featured in Boston Children's Hospital content

TGA project featuring immersive storytelling and interactive elements

UBS financial services Paid Post with data visualization

Tap to progress

Collaborating within a cross-functional team across Sales, Strategy, Creative, and Engineering, I help translate client’s briefs into compelling digital stories, using the web’s unique medium as a storytelling tool.

I’m also responsible for the product publishing pipeline, supporting the tools integrated in the company’s CMS, and offering documentation and training to the team.

The Paid Post Kit

One of the main challenges of the team is consistently producing unique, high-quality, and accessible interactive pieces under tight deadlines and technical constraints. For this reason, I designed and developed The Paid Post Kit, a flexible foundation to streamline the production process of unique designs.

Based on Svelte to align with the common stack within the publishing industry, the Kit provides solid defaults in terms of code quality, accessibility, and performance. It boosts our team’s efficiency, fosters collaboration, and allows the team to focus on creative innovation.

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A Design System is not always the right solution. Paid Posts don’t have a shared design language and we need strong defaults to be used with any Art Direction and UX intention coming from the creative team, paired with a series of implementations specific to our publishing workflow.

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